Ticketmaster announced that the public ticket sale for Taylor Swift’s “The Eras Tour” on Fri, November 18th has been canceled. Ticketmaster tweeted on Thursday:
Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been cancelled.
— Ticketmaster (@Ticketmaster) November 17, 2022
Ticket pre-sales began on Nov. 15, with the high demand causing Ticketmaster’s website to crash. The company previously had fans pre-register as Verified Fans before the sale, and over 3.5 million fans pre-registered for Swift’s program — the largest registration in Ticketmaster’s history. After Ticketmaster’s announcement, Swift fans expressed their disappointment, and even created a website to attempt to take action against Ticketmaster.
Ticketmaster previously issued an explanation in response to the chaos surrounding buying tickets for Swift’s tour:
“The Eras on sale made one thing clear: Taylor Swift is an unstoppable force and continues to set records. We strive to make ticket buying as easy as possible for fans, but that hasn’t been the case for many people trying to buy tickets for the Eras Tour. We want to share some information to help explain what happened …Even when a high demand on sale goes flawlessly from a tech perspective, many fans are left empty-handed. For example: based on the volume of traffic to our site, Taylor would need to perform over 900 stadium shows (almost 20x the number of shows she is doing)… that’s a stadium show every single night for the next 2.5 years.”
